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BRATZ™ has 10 of the top 50 items in the toy market for the first time ever (Bratz Genie Magic™ / Bratz Birthday™ / Bratz Sportz™ / Bratz Sweet Dreamz™ / Bratz Babyz Hair Flair™ / Bratz Rock Angelz™ Scooter / Bratz Rock Angelz™/ Bratz Big Babyz Bubble Trouble™ / Bratz Princess™ / Bratz Big Babyz™ )

BRATZ have 9 of the top 10 Fashion Dolls in the UK

BRATZ have a 60.2% market share of fashion dolls in the UK

SOURCE:  NPD EUROPE

 “This is truly amazing for a brand in its sixth year,” said Isaac Larian, CEO of MGA Entertainment.  “It’s fantastic news that continues to impress in the UK.  With the impending introduction of our fall 2007 line, including Bratz Forever Diamondz, the first doll ever that will come with real diamond jewelry for the doll and its owner, we expect the popularity of the Bratz brand to continue to increase around the world.”

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods.  BRATZ was introduced in June 2001, and has since become one of the world’s premiere toy lines and girls’ lifestyle brands.  The BRATZ brand is also noted for having won Family Fun magazine’s Toy of the Year Award four years in a row.  With over 400 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, interactive entertainment and so much more!

Please visit: www.mgae.com, www.bratz.com

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